Bilingual Content Streamlining
The production of 56 monthly medical news videos in two languages faced ongoing challenges in editorial consistency and scientific accuracy. I introduced a quality assurance workflow that cut revision cycles by 40% and raised first-round approval rates, working closely with Production to streamline the process.
Cross-Language QA
Working with global markets, I faced the complex challenge of maintaining quality standards across video content translated into 17 languages, including non-Latin alphabets. By creating innovative quality assurance methods combining visual pattern recognition with strategic language research, I managed multilingual reviews efficiently — cutting errors by 30% despite not speaking the target languages.
A Content-Led Overhaul
I helped turn underperforming HCP newsletters into high-impact video drivers by rewriting generic condition content into research-led stories using the inverted pyramid. This shift boosted click-throughs by focusing on relevance, clarity, and clinical value.
A Carousel Content Proposal
The LinkedIn ads campaign showed low engagement. I developed a concept to transform static, fact-based single-image ads into compelling carousel narratives that tease video content without revealing key details, aiming to create more engaging content that sparks user curiosity and drives clicks through strategic storytelling.
Ilvaíta López Rodríguez 